Tuesday, July 28, 2009

Hooray for the B-Holes!

Once in a rare while a company creates a cool, cutting edge commercial and what’s the response of the American people? Ban it!

It seems Hardee’s has once again raised the ire of the NC conservatives with a commercial asking people to decide whether they like The A-Hole over the B-Hole. While it’s probably not the greatest commercial ever, it’s a breath of life in an otherwise bland, generic sea of advertising. When’s the last time you saw a commercial you actually remember?

I’ve long enjoyed the creativity of European commercials and wished I could see something like them on American television. It’s pretty weak that America has one day (Super Bowl Sunday) where we push the limits of the commercial but even this once proud day has been reduced to watered down spots no better than the everyday commercials. Maybe companies would take more chances if it wasn’t for people like this guy:

"The Hardee's marketing team seems intent on pushing the boundaries at every turn whether we're talking about 'iced B-holes' or the company's attempts at turning hamburgers into sex objects," said Parents Television Council president Tim Winter, in a statement. "Each and every local franchisee can and should object and every Hardee's customer has the right to patronize a more responsible fast food restaurant chain."

Responsible fast food chain? What the hell is he talking about? Given the nutritional value of the food they serve, I’d say pretty much anything you’d consume from any fast food place should be considered irresponsible. He's right about one thing...“every Hardee’s customer has the right” so maybe I'll exercise my right to enjoy some “frosty dippas” (although I’ll never buy any "Bisticules"! : )

Mr. Winter (and the other self-righteous protectors of my decency) should lighten up on Hardee’s and focus on more important things like finding real jobs and making meaningful contributions to society. They’d also be well served to remember no one likes the A-Holes!

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