Wednesday, January 28, 2009

Sign me up...

One of the coolest things about the Fish is it’s a free site but hosts ads for every pay dating site known to man. Pure genius…let your competition pay all the expenses and put a few dollars in your own pocket. The big name players are all represented but I was intrigued by a small, lesser known site called Together Christian. Not because of the religious affiliation (plenty of sites cater to that segment) but for their photo choices in targeted advertising.

Men and women have very different criteria when selecting a potential partner so sites have to be very strategic in their marketing. The firm that created these ads should be commended for supporting the old age stereotypes.

For Christian ladies looking for a good man, the website offers up this photo:


He’s a good looking, older gentleman and the prominent “selling points” on display are stability, maturity and good health (he’s in shape). I’d imagine this picture probably brought a few women to the site in search of Mr. Right. To make him even safer, he’s a “Certified Christian”….whatever that means.

For Christian men looking for a nice girl, the website offer up this photo:



Good Lord! Side profile shot to accentuate her silhouette and the golden blond hair casually draped over her exposed shoulder. The “selling points” are on prominent display along with a slender body and ample….youth. The site advertises it has 1000’s of members and you’re looking at what brought in 99% of them. The cruel irony here is if she’s a Christian then it’s a “look but don’t touch” proposition…now that's cruel! You may be in luck, however, since she’s not a “Certified Christian”.

Before people start to hate on me, please note that I’ve got nothing against any religion (OK…I don’t really like those guys who hand out flowers) but you have to admit it’s funny to see a Christian dating web site using a hot model to entice men to sign up. Could this be Phase Two of the experiment?

P.S. The page says “Christians Join for Free”…does that mean heathens have to pay a fee?

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